The phone company made a surprise move. It wants to stop customers from leaving for other providers.
Over the past few months, AT&T (T) has raised prices across several of its services, leaving many customers frustrated.
Then in November, AT&T raised its monthly fiber and internet prices by another $5.
More recently, in April, the company reduced its autopay discount. Instead of the usual $10, phone and internet users who pay with debit cards now get only $5 of💵💰 Stay informed: Sign up for TheStreet’s free daily newsletter 💰💵
AT&T also removed the autopay and paperless billing discount for customers who pay with credit cards.
Meanwhile, the company shared strong financial results in its first-quarter 2025 earnings report. It earned a net income of $4.7 billion—up 19% from the same quarter in 2024.
It also added 324,000 new postpaid phone customers and 261,000 new fiber internet customers during the first few months of the year.
Shoppers shop at AT&T in the King of Prussia Mall in King of Prussia, Pennsylvania.
AT&T Makes Bold Move to Win Over Competitors’ Customers
AT&T Makes Bold Move to Win Over Competitors’ Customers
AT&T is earning more and adding thousands of new customers. At the same time, the company has taken a bold step to bring in older customers—especially those upset by recent price hikes.
As profits continue to rise, AT&T is shifting its focus. In response to growing competition, the carrier now aims to stay ahead of its rivals by offering new deals. Specifically, these offers target longtime users who may have felt left out.
AT&T has launched its 55+ Plan to attract older customers.
The plan gives people aged 55 and up one phone line for $40 a month or two lines for $70 a month, as long as they use autopay and paperless billing.
In addition, the plan includes unlimited talk, text, and data across the U.S., Canada, and Mexico. Customers also get 10GB of hotspot data. Plus, the plan comes with AT&T ActiveArmor, which provides 24/7 protection to help block spam and scam calls and texts.
